AI, automation, and advanced warehouse technology are becoming more common across 3PL operations. But as adoption grows, simply having the technology may no longer be enough to differentiate. The advantage is increasingly in how effectively you put it to work.
New research conducted by Elastic Solutions and sponsored by Datex, based on insights from 100+ 3PL logistics, supply chain, and warehousing professionals, provides a snapshot of how respondents are approaching AI and automation, where they’re seeing results, and what challenges remain.
The Execution Advantage explores what the findings could mean for 3PLs as the conversation shifts from adopting technology to turning those investments into operational performance and measurable business value.
Inside, you’ll discover:
- What’s really driving 3PL investment in AI and automation
- Where respondents are seeing measurable gains, and where ROI confidence still lags
- How automation is reshaping warehouse work rather than simply replacing it
- What customers increasingly expect from technology-enabled 3PLs
- Why the WMS foundation matters as AI and automation strategies expand role of a modern WMS in their AI and automation strategy
83% of respondents report increased warehouse throughput from automation and advanced WMS capabilities. Yet only 33% are confident or very confident they’ll achieve positive ROI within their projected implementation timeline.
The question for 3PLs is no longer simply what technology to adopt. It’s how to turn those investments into greater operational and business value.



